What do research and Ayurveda have to say about copper and kansa to fight the corona virus and build immunity? The immune system, according to Ayurveda extends beyond the physiological and cellular components recognized by western sciences. When there is no dis-ease and the flow of energy within a person is...
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2020 - a new year and new decade has brought with it a novel virus that has changed our lives as we know it. Protecting and improving our health and the health of our loved ones with immunity-boosting foods has never been more in focus as we continue to fight uncertainties and practice...
We are in the midst of a COVID 19 Corona virus pandemic and here I come across this article from way back in June 2003 when SARS was at its peak in Hong Kong, my home city. Coincidence? A journalist from the SCMP newspaper, intrigued on hearing about the Jalneti classes...
What is Agnihotra? As the name suggests, it is a fire purification practice. A calming and healing fire purification ritual dating back to the Vedic age and practiced twice daily for its beneficial effects on our body, mind and the environment surrounding us. Not only this, but the practice has been...
What if you could make your very own, 100% preservative free, Ayurvedic face cream with just two ingredients? Glorious as much as it is a laborious, painstaking labour of love, this is a superbly penetrating face cream with a light as air, luxurious texture. Remarkably high performance, this is a cream...
GET. GIVE. GROW As an initiative to move towards a zero waste business, we launched the Recycling Program. We collect Purearth glass jars and bottle empties from your doorstep across India and Hong Kong, free of cost and repurpose them in non commercial ways. For every jar or bottle that is returned,...
A whole new world! So delighted to be invited to represent the best of India for this fabulous ELLE June cover story featuring the sensational star of the moment - Naomi Scott. A HUGE thank you to the entire ELLE team especially Ms. Malini Banerji, Ms. Supriya Dravid, Ms. mamta Mody...
ALL HAIL HEMP! The grass is greener when it comes to Hemp we think! So after years of debating the legalities surrounding the topical use of this supergreen in India, we are excited to introduce Hemp in our skincare formulations! Here is a lineup of our skincare collection that features Hemp...
