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I have to say I am unable to contain my excitement at the research that’s coming in about Amaranth and to discover or rather re-discover the phenomenal profile of this plant oil. Amárantos, meaning an unfading flower and called Maarisha in Ayurveda has all the skin loving properties that we hear...

What began at the soaring altitudes of the Himalayas now spreads its reach over and across to the pristine city of London. Purearth x The Maiyet CollectiveA pop-up collaborative with The Maiyet Collective, London saw Purearth gear up to present the finest of its creations alongside a global selection of conscious...

Building safe sanitation for resource poor communities, especially young girls and women is an initiative that has been close to my heart for decades. After building eco toilets in the Gagas river basin in the Himalayan foothills, our team visited schools in Khed, a tribal area in Maharashtra, India, close to...

“She who has a 100 husbands” Can you guess who/what I’m referring to? “Shatavari” (शतावरी) also known as Narayani (नारायनी), a species of asparagus from India. 🌿Shatavari is a medicinal ayurvedic herb native to India and has immense benefits for both men and women. To list a few of its benefits: ...


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