The overuse of computer screens, detailed work, long hours on the phone, insomnia and stress leads to dryness, strain, burning hot sensation in our eyes and maybe diminished vision. Ancient Ayurvedic treatises have prescribed classic recipes to soothe, heal and nourish the eyes with a treatment called "Netra tarpana" or "netra...
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GET. GIVE. GROW As an initiative to move towards a zero waste business, we launched the Recycling Program. We collect Purearth glass jars and bottle empties from your doorstep across India and Hong Kong, free of cost and repurpose them in non commercial ways. For every jar or bottle that is returned,...
A whole new world! So delighted to be invited to represent the best of India for this fabulous ELLE June cover story featuring the sensational star of the moment - Naomi Scott. A HUGE thank you to the entire ELLE team especially Ms. Malini Banerji, Ms. Supriya Dravid, Ms. mamta Mody...
Mentoring the girl child. When I was approached by the Indian Woman Blog portal to come onboard as one of the mentors for their Little Laxmi Program, I was transported to my teen years; standing up for education and tutoring younger kids to earn some pocket money to save up for...
ALL HAIL HEMP! The grass is greener when it comes to Hemp we think! So after years of debating the legalities surrounding the topical use of this supergreen in India, we are excited to introduce Hemp in our skincare formulations! Here is a lineup of our skincare collection that features Hemp...
This is such a milestone moment for Purearth! We were invited by Elle India to be a part of their Oprah Winfrey cover shoot in December 2018. Purearth was the only beauty brand included in the curated gifts presented to Oprah, representing the best of India. It is with immense pride and...
As we step into winter (the season of Hemanta in Ayurveda), the dry, harsh weather calls for nurturing skincare rituals that nourish, comfort and soothe your skin. Abhyanga or oil massage, prescribed by classic Ayurvedic treatises, can heal and address specific concerns, whatever be your skin type. Here is our simple guide...
As we step into winter (the season of Hemanta in Ayurveda), the dry, harsh weather calls for nurturing skincare rituals that nourish, comfort and soothe your skin. Abhyanga or oil massage, prescribed by classic Ayurvedic treatises, can heal and address specific concerns, whatever be your skin type. Here is our simple guide...
Nestled along silvery, glacier fed Himalayan valleys and villages, the precious seabuckthorn berry is a superfruit with a magnificent phytonutrient and EFA profile. Wild crafted and hand harvested by our lovely Ladakhi women at over 13000 feet, the whole fruit is sun dried in the pristine mountain air and supercritically extracted...
